Notes on designing with LLMs

  1. 01Start from emotional intentLLM outputs for social products need to say what the user was already feeling, in a way they'd want to share
  2. 02Design the rubric it scores itself againstBuild a scoring system to turn vibes into something the model can reason about
  3. 03Tone is the interfaceUsers judge by whether it feels like them, not accuracy or coherence
  4. 04Specificity beats blandnessHyper-specific cues make outputs feel personal
  5. 05Prompt structure is a design systemEach prompt should have structure, logic, and reusable rules

Experience

Founding Product DesignerSeenit
Aug 2025 - Present
Lead Product DesignerMotorway
Dec 2024 - Jul 2025
Senior Product DesignerMotorway
Jul 2021 - Dec 2024
Product DesignerFesticket (Acq)
May 2018 - Sep 2020

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