Jack Parrish designs products that think of you
Jack Parrish
Designing identity, trust and AI-native products
Seenit POVs
Generative statuses from screenshots
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Notes on designing with LLMs
01
Start from emotional intent
LLM outputs for social products need to say what the user was already feeling, in a way they'd want to share
02
Design the rubric it scores itself against
Build a scoring system to turn vibes into something the model can reason about
03
Tone is the interface
Users judge by whether it feels like them, not accuracy or coherence
04
Specificity beats blandness
Hyper-specific cues make outputs feel personal
05
Prompt structure is a design system
Each prompt should have structure, logic, and reusable rules
Experience
Founding Product Designer
Seenit
Aug 2025 - Present
Lead Product Designer
Motorway
Dec 2024 - Jul 2025
Senior Product Designer
Motorway
Jul 2021 - Dec 2024
Product Designer
Festicket (Acq)
May 2018 - Sep 2020
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